Online Advertising Co-op

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What is adhesive?

adhesive assembles anonymous data about what shoppers actually browse, add to cart and buy, forming a comprehensive and definitive source of what online shoppers actually want. The adhesive co-op provides the ability for members to target engaged, active consumers at scale.

Advanced Segmentation • Full-Service • Multi-Screen • Facebook

40 MILLION

SCHEDULE A DEMO TODAY

We’re a bit short on social skills but we promise to be concise and answer the key questions you might have.

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THE CO-OP DATA WILL NEVER BE SOLD TO AN OUTSIDE SOURCE SUCH AS A DSP, DMP OR EXCHANGE. IT’S FOR THE SOLE USE OF ADHESIVE ADVERTISERS.
ADVERTISER PARTICIPATION IN THE CO-OP IS 100% VOLUNTARY. ADVERTISERS THAT OPT-OUT CAN STILL PURCHASE CPM CAMPAIGNS.

What our clients are saying

“The conversions you are driving are perfect.  We used you for new to file and over 80% have never bought from us before”

- Gift Retailer

“Looking at our analytics, the quality of new traffic you are sending is excellent.  They are staying on the site much longer and have a lower bounce rate than our other channels.”

- Jewelry Retailer

“We are starting to see a greater conversion rate from your channel in our analytics than from retargeting.  The majority is new to file consumers, which is what we want.  Please increase our spend for next week”

- Digital Prints Retailer

“You and the team have been a trusted resource for me since our launch.  I love the suggestions you have made.  Going after shoppers in our category and driving them to our site is very different than what we are used to.  This is fun”

- Shoe Retailer

“We’re extremely happy with the consumers we see from our campaigns and ecstatic about the conversion rate.”

- Jewelry Retailer

“This was much better than we expected and we are seeing the vast majority as new purchases in Google Analytics.”

- Sporting Goods Retailer

“We’ve tried everything before, from look a like to adding more offers to our affiliate program.  None of it has worked.  If you can keep the return on ad spend up to what you’ve done in the past month, you can have my entire display budget.”

- Gift Retailer

“Our expectations have been completely exceeded by the performance of our campaigns. We were targeting a 3:1 ROAS for new clients. You guys are doing great. Keep it up!”

- Jewelry Retailer

“Incredible numbers so far! Please keep it up and tell us how we can get more.”

- Shoe Retailer

“Your CPC is doing great!  Keep it up.”

- Sporting Goods Retailer

The Advertising Co-Op

We’re a group of geeks that love solving problems with data. Creating that ‘ah-ha’ moment where consumers discover that perfect product or service. Growing your business through collaboration and hacking killer new ad tech that hits your metrics. We live for that stuff. We call it strength in numbers.

Leadership

Chad Little

Chad Little

Chad is considered one of the early, leading forces in the Internet arena with strong capital raising and M&A experience. His ongoing responsibilities include the definition of the company’s business strategy, occasional games of cornhole, culture keeper, cultivating business development opportunities and the establishment of strategic industry partnerships.

Chad is a serial entrepreneur and has the scars to prove it. Prior to starting adhesive he founded FetchBack, a pioneer in the world of site retargeting. FetchBack was quickly recognized as a leader in the space and was acquired by GSI Commerce in 2010. Shortly thereafter, GSI was acquired by eBay in 2011.

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Patrick Schwind

Patrick Schwind

Patrick is responsible for driving overall company growth. Patrick brings two decades of sales and marketing leadership to adhesive. He has experience managing inside and outside sales, as well as operational teams. Patrick has played integral roles at multiple online companies, including Dun and Bradstreet, Thomson Reuters, CareerBuilder and most recently FetchBack, an eBay company.

Patrick is a graduate of Western Michigan University, with a BA in Business Administration. He graduated high school from Associacion Escuelas Lincoln in Buenos Aires, Argentina.

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Book

How to fuel innovation, speed, and culture without managers

“Management did not emanate from nature, someone invented it. Management is great if you want compliance, but if you want engagement, self-direction is better.” Dan Pink, author of Drive, The Surprising Truth About What Motivates Us.

In this free eBook, learn how we’re changing the way companies get things done by eliminating the typical management structure and providing a new level of autonomy for our employees.

Download Your Free Copy Today

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COMPANY CULTURE

We’re not your typical online display company. In fact, we’re not your typical company at all. We firmly believe that you don’t need dress shoes and ties to create something amazing. And boy, do we create! From our gorgeous, unique creatives to our cutting-edge technology, we’re constantly striving to be the best there is and to push display advertising to a whole new level.

Our culture is one of freedom, responsibility and performance. We believe in rewarding hard work and awesome ideas in an atmosphere that values each individual’s personal development — just take a look at our culture map.

NO MANAGERS

To both conform to the shifts and stay ahead of changing trends in the online ad industry, adhesive believes that applying a “flat” organizational structure – in which the traditional managerial hierarchy is leveled – will help them do just that. Attracting great talent is critical in a crowded career field, as is continual innovation, and adhesive has identified traditional, ineffective management as a hindrance to both.

flat fire all the managers

AMAZON IS QUIETLY BUILDING A MULTI-MILLION DOLLAR AD BUSINESS

IT'S TIME THAT ONLINE RETAILERS WORK TOGETHER AND LEVERAGE THEIR DATA TO DRIVE INCREMENTAL SALES

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RECENT BLOG POST

Build a bike for charity

2014-06-23

    Build a bike for charity sounds like a pretty fun and calm event. Well adhesive employees know how to turn it into a big competition.  We had the opportunity last Friday to build children’s bikes for a local charity.  It was a great team building opportunity for all the employees. We purchased two 16” Princess glitter bikes and two 16” Promaxx boy bikes.  We broke into teams of four, with one group of three.  The challenge was to… Read More

A COOPERATIVE ("CO-OP") IS AN AUTONOMOUS ASSOCIATION OF PERSONS WHO VOLUNTARILY COOPERATE FOR THEIR MUTUAL SOCIAL, ECONOMIC AND CULTURAL BENEFIT.

SCHEDULE A DEMO TODAY

We’re a bit short on social skills but we promise to be concise and answer the key questions you might have.

  • This field is for validation purposes and should be left unchanged.